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How Downtime is Costing You Time and Money

In the world of IT, the phrase “time is money” could not be truer.

If you’re suffering from a downed network, sometimes unplugging the router and plugging it back in just isn’t enough.

Every second your applications are down, you’re losing revenue. In fact, in 2015 it is estimated that businesses lost $1 billion to $2.5 billion due to application downtime.

Even if your company does not offer software as a service (SaaS), a downed network or application can be very costly for your business.

If you think monetary expenses are your biggest worry, it gets worse. This does not take into account the indirect costs of having network failure.

The business world today has become completely reliant on computers and software to manage daily tasks. So when employees and customers cannot access the information stored on your servers, it has a major impact on your business as a whole.

While some of these costs can’t be quantified, it is important to understand the weight that idleness and dissatisfaction holds and how they reflect on your company.

Idle Employees

When your network is down, what do your employees do? Easy. They sit and play that Microsoft pinball game until the internet is back up.

A disruption in your network can cause many adverse effects regarding your employees. Not only does your company suffer from idle employees, driving down productivity, it also effects their morale.

No one wants to sit at their desk all day with nothing to do. This may seem fun for a second, but it gets old pretty quick. The longer it takes bring your network or applications back up, the more upset your employees become.

Dissatisfied Customers

If your website isn’t working or your clients can’t access what you need, chance are, they won’t want to be your clients anymore. This may seem pretty obvious, but it’s important to understand the impact this has on your business. Customers are only loyal to a certain extent. The longer it takes for everything to get back online, the closer your customers are to crossing the threshold of going somewhere else.

In a highly competitive market or industry, each customer has to be earned and maintained. Network downtime can easily amplify customer dissatisfaction, especially if they know that a competitor isn’t having the same problem as you. Keeping your network up and running or fixing it quickly if it goes out, is one of the best ways to keep customers happy and loyal.

Company Reputation

Nobody respects a product that only works half the time. Similarly, no one respects a company that can’t handle its IT infrastructure and goes down often. Even if you have no control over how your network or application failed, this reflects poorly on the company. If downtime is frequent, everyone will see your company in a negative light, detrimentally affecting your brand. These effects carry into the long term if you aren’t careful.

However, if you can fix the problem in a quick and efficient manner, your customers will notice. It shows that your company is on top of things and will do whatever it takes to ensure customer satisfaction.

Brand and company reputation are essential to maintain if you want your business to last. Customers won’t be able to trust you if they know you can’t provide the service they want. Your reputation is everything and the longer it takes to fix the downtime, the faster it takes for your customers to stop trusting you.

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